Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition, TechCrunch learned and the company confirmed. This is Adobe’s second acquisition from India after it bought video platform Rephrase.ai in 2023 . The companies didn’t disclose the deal’s terms. Beyond confirming the deal, Adobe declined to comment. The acquisition gives Adobe a small team and technology focused on automating marketing workflows, which have been…
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