Technology6 Nov 2026SEO 801 min read

Analysis: After blocking Muse, Amazon now lets users text Alexa to help them shop

Amazon is jumping on the currently most popular bandwagon for interacting with AI agents: texting. The company on Friday said it is launching a feature that le…

Amazon is jumping on the currently most popular bandwagon for interacting with AI agents: texting. The company on Friday said it is launching a feature that lets customers chat with its Alexa AI agent over text messages to help them shop, much like you can with AI agents like Muse or Instinct. The move comes after Amazon blocked Meta’s Muse from querying its site in September. The company is rolling the features out just before the start of the holiday shopping season. The e-commerce gian…

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AnalysisAfterblockingMuseAmazonnowletsusers