Technology26 Apr 2026SEO 881 min read

Analysis: Amazon’s new podcast strategy: Monetize everything

Amazon’s podcasting business has transformed over the past six months, according to The New York Times . Back in August 2025, the company reportedly eliminated…

Amazon’s podcasting business has transformed over the past six months, according to The New York Times . Back in August 2025, the company reportedly eliminated more than 100 jobs from its podcast studio Wondery. At the time, Amazon insisted it was not shutting Wondery down, and that appears to be technically true — it still uses the Wondery brand. But the NYT said Amazon “took a sledgehammer” to the studio. Audio-only podcasts now operate under Audible, while a new department called Creator Ser…

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