Technology20 Mar 2026SEO 801 min read

Analysis: Amazon working on new smartphone with Alexa at its core, report says

The device is being developed by the company's Devices and Services division, and it would feature personalized features aimed at making it easier to use Amazo…

The device is being developed by the company's Devices and Services division, and it would feature personalized features aimed at making it easier to use Amazon's suite of apps, including Amazon shopping, Prime Video, and Prime Music, according to Reuters. Looks like Amazon’s getting back into the smartphone game. More than 11 years after the e-commerce giant pulled the plug on its failed first effort, the Fire Phone , the company is now developing a new smartphone codenamed “Transf…

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