Technology28 Mar 2026SEO 801 min read

Analysis: Anthropic’s Claude popularity with paying consumers is skyrocketing

Whatever the final outcome for Anthropic from its feud with the Department of Defense, the attention it has generated — coupled with the company’s funny…

Whatever the final outcome for Anthropic from its feud with the Department of Defense, the attention it has generated — coupled with the company’s funny Super Bowl ads taking aim at OpenAI and the surging popularity of Claude Code — has made Anthropic more popular with consumers than ever. An examination of billions of anonymized credit card transactions from about 28 million U.S. consumers, conducted for TechCrunch by Indagari , a consumer transaction analysis company, shows Claude gaini…

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