Technology11 Aug 2026SEO 801 min read

Analysis: Bluesky’s active user base is shrinking as its focus expands beyond the app

Decentralized social network Bluesky was one of the bigger beneficiaries of the exodus from Elon Musk’s X in November 2024, following the U.S. elections.…

Decentralized social network Bluesky was one of the bigger beneficiaries of the exodus from Elon Musk’s X in November 2024, following the U.S. elections. But now, nearly two years later, the social network and would-be X competitor is struggling to hold onto its momentum. According to data from digital intelligence provider Similarweb , Bluesky’s mobile app had 10.4 million monthly active users worldwide in June 2026, down 27.2% year-over-year. In addition, mobile daily active users…

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