Technology6 Oct 2026SEO 881 min read

Analysis: Bluesky wants to give you your own domain on the open web

Bluesky CEO Toni Schneider teased long-term plans on Monday when he shared that the company has applied to make “.bsky” an internet domain suffix,…

Bluesky CEO Toni Schneider teased long-term plans on Monday when he shared that the company has applied to make “.bsky” an internet domain suffix, like .com or .org. If approved, users will be able to turn their longer social handles into shorter, cleaner domain names. For instance, instead of @sarahp.bsky.social , my handle could one day become just “sarahp.bsky.” That could leave Bluesky room to innovate around user profiles, turning them from a simple page that houses…

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