Cryptocurrency4 Apr 2026SEO 881 min read

Analysis: Digital asset treasuries must now earn their keep

For treasuries to do so and stay competitive, Kiernan unpacks three broad strategies that are emerging. The era of buying bitcoin and calling it a treasury str…

For treasuries to do so and stay competitive, Kiernan unpacks three broad strategies that are emerging. The era of buying bitcoin and calling it a treasury strategy is over. By early 2026, more than 200 publicly listed companies hold digital assets on their balance sheets, collectively managing over $115 billion ( DLA Piper, October 2025 ). The total market capitalization of these companies reached approximately $150 billion by September 2025 – a nearly fourfold increase from the year before. Y…

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