X’s decline in engagement and its ability to drive traffic is the topic du jour, with several days of bad PR for the Elon Musk-owned social network. Over the weekend, X’s head of product, Nikita Bier, and data analyst Nate Silver, previously of FiveThirtyEight, feuded over whether or not X was still capable of sending traffic to publishers. This was followed by a report from NiemanLab on Wednesday, which suggested that adding links to X posts is bad for engagement. On Thursday, the…
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