Technology31 Aug 2026SEO 801 min read

Analysis: FTC accuses Amazon of running a ‘secret ad surcharge scheme’ in new lawsuit

Amazon is facing a new lawsuit from the Federal Trade Commission (FTC) and 22 states, which accuse the company of secretly charging businesses more for adverti…

Amazon is facing a new lawsuit from the Federal Trade Commission (FTC) and 22 states, which accuse the company of secretly charging businesses more for advertising on its platform. The lawsuit, filed Monday, claims Amazon spent more than seven years quietly increasing the prices advertisers paid through its online ad auctions. According to the complaint, the alleged practice affected more than one million brands and sellers and may have generated tens of billions of dollars in additional revenu…

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