The Justice Department has spent years attempting to break up Google’s gargantuan advertising business across two separate antitrust lawsuits: one filed in 2020 focused on Google’s dominance in search, and a second filed in 2023 that specifically targeted Google’s ad-technology business. Both cases argued that the search giant’s grip on the digital ad economy represents an illegal monopoly. Courts have largely sided with the government in both cases. In 2024, a court det…
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