Historically, marketers relied on designers and other creative professionals to develop images and videos for personalized online ad campaigns. In late 2024, seven-year-old startup Hightouch launched an AI-powered service that allows marketing professionals to create custom content for brands such as Domino’s, Chime, PetSmart, and Spotify without involving brand design teams or ad agencies. The offering has been highly successful. Since introducing its AI product 20 months ago, Hightouch has ad…
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