Technology20 Jun 2026SEO 881 min read

Analysis: In the Weights is your new AI-centric vanity search

Anyone who’s Googled themselves recently knows that it doesn’t quite hit the way it used to. Sure, there’s everything going on with Google search itself , but…

Anyone who’s Googled themselves recently knows that it doesn’t quite hit the way it used to. Sure, there’s everything going on with Google search itself , but there’s also an inescapable feeling that web search isn’t the canonical source of information that it used to be, with just as many people learning about you and me from chatbots. Thomas Dimson and Joey Flynn had a similar feeling, leading them to create In the Weights . The “weights” in question are the numerical parameters that shape an…

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AnalysistheWeightsyournewAIcentricvanitysearch