Technology23 Jun 2026SEO 801 min read

Analysis: India’s MoEngage bets that the future of marketing is millions of AI agents

Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in an all-cash deal, betting that AI agents that make decision…

Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in an all-cash deal, betting that AI agents that make decisions for individual customers will become the future of marketing. MoEngage did not disclose the financial terms of the transaction, but a source familiar with the matter told TechCrunch that the all-cash deal was worth tens of millions of dollars. Founded in 2020, Aampe develops software that assigns a dedicated AI agent to each customer, a…

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