Technology13 Aug 2026SEO 881 min read

Analysis: Instagram introduces a redesigned wordmark

Instagram on Thursday introduced a new wordmark, which is the text-only logo that spells out the company’s name. The social media giant’s logic was…

Instagram on Thursday introduced a new wordmark, which is the text-only logo that spells out the company’s name. The social media giant’s logic was that the older version of its logo felt dated after a decade in use. The change was announced by Instagram head Adam Mosseri on both Instagram and Threads, where he described the new logo as “sharper and more modern” while still referencing the original and maintaining simplicity. Although people can often be averse to change…

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