Technology7 Jul 2026SEO 801 min read

Analysis: Netflix invented binge-watching. Now it may have outgrown it.

A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren&#8217…

A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art. But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge —…

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