Technology26 Jun 2026SEO 801 min read

Analysis: Novak Djokovic has a new job — advisor to private equity firm General Atlantic

General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor, where, according to a press release, he “will work closely wit…

General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor, where, according to a press release, he “will work closely with the firm’s leadership, portfolio companies, and investors, bringing perspectives on leadership, resilience, and innovation that reflect General Atlantic’s commitment to excellence.” The news comes just days before Djokovic is set to play at Wimbledon, with his eyes set on a 25th Grand Slam title. The partnership, in many ways, makes sen…

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