Technology11 Jul 2026SEO 801 min read

Analysis: Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn…

Phia, the shopping startup co-founded by Bill Gates’ daughter, Phoebe Gates, and Sophia Kianni, has been accused of a practice known as “cookie stuffing,…

Phia, the shopping startup co-founded by Bill Gates’ daughter, Phoebe Gates, and Sophia Kianni, has been accused of a practice known as “cookie stuffing,” which may have helped the product receive commissions and credit for sales it did not actually generate, according to a Bloomberg investigation. The report has sparked controversy and led to Phia’s suspension from Impact.com , a leading affiliate and influencer platform. Other startups have been sued over “cookie stuff…

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