Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store ? Bloomberg’s Mark Gurman reports that Schiller’s decision — he will remain involved in the company as an Apple Fellow working on unspecified projects — was driven in part by a desire to spend more time with his family and on philanthropy. But apparently there was another factor in Schiller’s thinking: New CEO John Ternus and services chief Eddy Cue seek to improve App Store margins and bring…
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