Technology31 Mar 2026SEO 801 min read

Analysis: Roku launches a standalone app for Howdy, its $2.99 streaming service

Roku announced on Tuesday that it’s launching a standalone mobile app for Howdy , its recently-launched ad-free streaming service that costs $2.99 per mo…

Roku announced on Tuesday that it’s launching a standalone mobile app for Howdy , its recently-launched ad-free streaming service that costs $2.99 per month. The app is available on both iOS and Android in the U.S. Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. The library features titles like “A H…

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