Roku’s latest streaming bet is off to a solid start. Its affordable subscription service , Howdy , has now passed 1 million subscribers, according to data from research firm Antenna . This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription. Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at pe…
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