For years, social media giants controlled what users saw in their feeds. While people could follow accounts, like posts or hide content they didn’t enjoy, recommendation algorithms controlled what was shown to them. Now, social platforms are handing over some of their power by allowing users to personalize their algorithms with the help of AI. Beyond traditional “Not Interested” buttons, apps like Threads, Instagram, and TikTok have begun introducing tools that let people train their own…
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