Technology23 Oct 2026SEO 881 min read

Analysis: Startups don’t need to go viral to win customers

Getting initial customers as a startup can be one of the most grueling challenges in business. Even when companies manage to snag some early interest, there&#8…

Getting initial customers as a startup can be one of the most grueling challenges in business. Even when companies manage to snag some early interest, there’s no guarantee those customers will stick around. At TechCrunch Disrupt last week, Elia Wallen, founder and CEO of travel startup Engine, Gamma founder and CEO Grant Lee, and Crystal Huang, general partner at Google Ventures, shared tips on how to attract and retain customers. In the current era — when young AI companies like Cluely a…

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