Stellar’s new marketing chief says crypto’s future hinges on long-term value creation, not hype cycles or technical jargon. Why it matters: Crypto still suffers from a branding gap despite growing institutional adoption, according to Stellar CMO Jason Karsh. Karsh said the industry leans too heavily on “esoteric words and verbiage” that alienate everyday users. He argued crypto “peaked in public” too early due to speculative mania, distorting its real potential. The bigger opportunity: rebuildi…
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