Erik Reppel, who created the x402 protocol, said that the web economy depends heavily on advertising revenue generated from humans. AI agents bypass that system entirely. Coinbase Developer Platform head Erik Reppel said at Consensus Miami 2026 that AI agents could disrupt the internet’s ad-based business model because autonomous software ignores online ads entirely. Reppel argued that crypto-powered micropayments and Coinbase-backed x402 could help create a new “internet-native” payment system…
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