Technology3 May 2026SEO 881 min read

Analysis: ‘This is fine’ creator says AI startup stole his art

You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.” It’s become one of the most durable memes o…

You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.” It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign — an ad for which KC Green , the artist who created the comic, said his art was stolen. A Bluesky post seems to show an ad in a subway station featuring Green’s art, except the dog says, “[M]y pipeline is on fire,” and an overlaid message urges…

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