TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover” ad format allows companies to co-brand with TikTok in a way that captures users’ attention from the very first second they open the app. TikTok says that the ad format showcases partnership, credibility, and cultural relevance while giving advertisers a broad reach. A new “…
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