Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “ superfakes ,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas was founded by Luci Holland, a former Tesla technical product manager who also has a background in design and art. Its chip is built to be easily inserted into products without damagi…
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