On Tuesday, Elon Musk-owned social network X launched a new feature, “React with Video,” that aims to expand the types of commentary on the platform. The feature is being pitched as an alternative to the Repost button, encouraging users not just to reshare or type their reaction via a Quote Post, but actually record a video response to posts. The feature is clearly targeting creators, who often build their personal brands by commenting on others’ content and sharing their own…
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